Forrest Lucas to Receive Bob Russo Heritage Award At 29th Annual MSHFA Induction Ceremony Presented by Bridgestone
- Founder of Lucas Oil Products Honored for Wide-Ranging Support of Motorsports
DAYTONA BEACH, Fla. (May 31, 2017) – The Motorsports Hall of Fame of America (MSHFA) announced today that Forrest Lucas will receive the Bob Russo Heritage Award at the 29th Annual MSHFA Induction Ceremony Presented By Bridgestone on June 28, at The Shores Resort & Spa in Daytona Beach. The award, named in honor of the longtime motorsports journalist and historian, is presented at the recommendation of the MSHFA Board of Directors in recognition of the recipient's contributions to motorsports throughout their career.
Few people have done more to support motorsports at every level in the U.S. than Lucas, the founder of Lucas Oil Products, Inc. Lucas and his wife Charlotte founded the company in 1989. Motorsports became the cornerstone of the company’s marketing strategy a few years later, an involvement that has extended to sponsorship of race teams, events and series at all levels, from the grassroots to NHRA, NASCAR, AMA Motocross and IndyCar.
"We got into the entertainment business to sell oil," Lucas said. "And nothing is more entertaining than fast cars, trucks, planes and boats."
Like the Motorsports Hall of Fame of America, Lucas supports almost the full range of American motorsports. Lucas Oil has operated the Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling League, Lucas Oil Late Model Dirt Series, Lucas Oil Modified Series and Lucas Oil Speedway in Wheatland, Missouri.
"Few people have done more to promote motorsports at all levels in the United States over the past 25 years than Forrest Lucas," said MSHFA President Ron Watson, "and we wanted to recognize that with this award. Thanks to Forrest, Charlotte and Lucas Oil, racers all across the country are able to participate in the sport we all love."
Tickets for the 2017 Induction Ceremony can be purchased by calling 386.681.6843 or through the MSHFA website at www.mshf.com.
About the Motorsports Hall of Fame of America:
The Motorsports Hall of Fame of America (MSHFA) held its first induction ceremony in 1989; the facility was headquartered in Novi, Michigan from 1989-2015 and relocated to Daytona Beach, Florida in 2016. The MSHFA is the only hall of fame that encompasses the full spectrum of American motorsports: cars, motorcycles, off-road, powerboats and airplanes. The overriding mission of the MSHFA is to celebrate and instill the American core values of leadership, creativity, originality, teamwork and spirit of competition embodied in motorsports. The MSHFA is operated by the nonprofit Motorsports Museum and Hall of Fame of America Foundation Inc.